How deposits cut no-shows by half at a Coimbatore turf
A two-court arena ran on a paper register and phone calls. Friday evenings were "fully booked" — and then two groups simply never showed up.
The problem
Bookings arrived by phone, WhatsApp DMs and walk-ins, so double-bookings were weekly events. Worse, holding a slot cost the customer nothing: 20–40% of peak reservations turned into ghost bookings, and the empty court earned zero while genuine players were turned away.
What changed with Pathiv
- Each court became its own calendar with hourly slots and capacity for group play.
- A ₹200 deposit at booking through the WhatsApp payment link — no deposit, no hold.
- Peak pricing for weekday evenings and weekends, charged per slot covered.
- Automatic reminders at 24 hours and 2 hours on WhatsApp and SMS.
The result
- No-shows dropped by more than half within the first month.
- Peak evenings now sell out at peak price instead of "fully booked, half empty".
- The paper register is gone — every booking, deposit and no-show fee is on one dashboard.
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