Reminders that get read: 24-hour and 2-hour nudges that work
Most no-shows aren't malicious — they're forgetful. The fix is reaching people where they actually look.
The problem
Email reminders go unread and single SMS blasts arrive at the wrong moment. One reminder the night before is forgotten by lunch.
What changed with Pathiv
- Two touchpoints: 24 hours before (time to reschedule) and 2 hours before (time to leave).
- Three channels — push, WhatsApp and SMS — deduplicated so nobody is spammed.
- Every reminder carries a self-serve reschedule link: two taps instead of a no-show.
The result
- Reminded customers either show up or move the booking themselves — the dead slot gets resold.
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